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Tech Savvy Tenants Changing Rental Landscape

20 January 2016
A recent study by Optus and McCrindle found that renters make up 30 per cent of Australia’s property landscape and that tenants are becoming increasingly tech savvy with technology completely underpinning their lifestyle.

Co-Chair of REIWA’s Property Management Network, Jenni Wood, said these findings were reflective of trends seen in the WA rental market also.

“Technological features like a good cable for wifi and multiple power points have become an increasing requirement for tenants over the last two years, purely because this demand for technology is now the norm in society,” Ms Wood said.

Social Researcher Mark McCrindle said the Renter of the Future study showed that for the modern Aussie renter technology had become completely fused with their lifestyle.

“This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them,” Mr McCrindle said.

The study found that the top five lifestyle features Australia’s seven million tenants desire are:

  1. Parking (38 per cent)
  2. Ability to have a pet (32 per cent)
  3. Cable internet (31 per cent)
  4. A strong mobile signal (25 per cent)
  5. Multiple power points within rooms (22 per cent)

Ms Wood said given the high number of properties available for rent in WA, tenants were spoilt for choice and investors needed to be competitive.

“People want to be connected and if your rental property doesn’t have all the bells and whistles then prospective tenants will just move onto the next one,” Ms Wood said.

Nearly 36 per cent of reiwa.com’s traffic is accessed from a smart phone.

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