Joondalup
(08) 9300 2283
Unit 4, 80 Grand Boulevard
Joondalup WA 6027

Selling Homes Faster, and for More Profit!

03 August 2016
As professional Real Estate agents we often comes across people wanting to sell their principal residence with the hope of maximising the sale price, while minimising the number of days on the market, in order for them to achieve their next property goal. To achieve such fantastic results requires careful planning, expert advice, 110% dedication to the task at hand, a well executed marketing strategy and superior negotiation skills.
 
By applying this skill set and these values to every property and client we comes across we are proud to say the over the past 12 months, here at Northside Residential, we have been selling homes on average 20 days faster than the REIWA average of 71 days, and quite often at a higher sale price than similar homes in the area.
 
Another scenario we have come across in recent times is properties that have sat on the market with other agents, some for up to 18 months, without a result. In a tough market absolute dedication is vital to ensure a positive result. As Billy Ocean says 'when the going gets tough, the tough get going'!
We're proud to say that many of these listings have come across to us, via referrals from satisfied past clients, and we've been able to get a great result for the seller.
 
Apart from working harder and more diligently than your average Real Estate agent, we have also been using modern marketing and pricing strategies. Instead of immediately advertising the price of your property to the general public via the plethora of Real Estate websites, where people can sit at home and make silent judgement on your home, we have been utilising a 'Price On Application' (also known as 'POA') pricing strategy. No price marketing, allows us to be immediately engaged as your negotiators, as any interested buyers are forced to contact us in order to obtain a price or price range.
 
This helps prevent potential buyers from disregarding the property based on the advertised price alone. This simple change in process allows us to attract a larger number of buyers to Home Opens, which creates a greater amount of competition between potential buyers, allowing us to drive the final sale price higher than what may have been achieved otherwise.
 
And when it comes to marketing we always look to present your home in the best possible fashion, in order to give it the upmost chance of achieving cut-through. From professional photography, to high-quality brochures, signs, marketing spiels, presence across all major Real Estate websites and a strong social media presence, your home will always look a cut above the rest.
 
The third step of the process, to accompany a hugely professional marketing campaign and the right pricing strategy, is the preparation of your home for sale so that it presents like a display home to excite buyers and prompt them to move quickly to secure your home.
Preparing your home for profit is a successful strategy for everyone involved. Currently many incoming purchasers are stretched to their limit financially and do not qualify for a renovation loan. As such many buyers will instead pay more for a finished, neat and well-maintained property. With tightened lending criteria banks will often only loan on a property's actual current value and are often opposed to lending on unfinished or damaged properties. However, if the property has a clean bill of health, the new purchaser is effectively getting a renovation loan on a product with no risk. It's a win, win.
 
Preparing your home for sale is so vital that we have prepared a free knowledge book titled 'Preparing Your Home For Profit'. In order to access this fantastic information source simply text 'PROFIT' to 0416 906 781.
So if you're considering selling, or you're currently on the market, but have not achieved the results you desire, then give me a call for a confidential chat as I would very much like to discuss this with you further whilst providing you with an up to date market appraisal.
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